In this episode, Cameron Herold, The CEO Whisperer, shares why you need to stop worthless visioning exercises and how to try vivid visions instead. His approach varies from traditional corporate America’s normal methods to develop a businesses’ vision. Your company needs to go beyond your core purpose. Imagine what your business would look like three years from now in order to truly envision the future of your company. Describe what this looks like and write it down to develop your vivid vision.

During this episode, you will discover ….

  • Why coming up with a mission statement alone doesn’t work
  • Who’s responsible for creating a vivid vision
  • How it becomes easier to attract top-level employees when you have a vivid vision in place
  • What to do to grow when business is slow
  • How you might lose certain clients but gain others who are better fits for your company
  • How often your vivid vision should be revisited
  • A guideline to follow during meetings to make them productive
  • How to keep one person from taking over meetings
  • What it takes to focus only on core meetings so time isn’t wasted
  • How virtual meetings have made it harder to keep people focused during the meeting and how to combat this
  • Ways to find extra funds for marketing

Cameron Herold is the mastermind behind hundreds of companies’ exponential growth. His current clients include a ‘Big 4’ wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy- they like that Cameron speaks only from experience. He earned his reputation as the business growth guru by guiding his clients to double their profit and double their revenue in just three years or less. Cameron was an entrepreneur from day one.

At age 21, he had 14 employees. By 35, he’d help build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3100 employees– and he did that in just six years. His companies landed over 5,200 media placements in that same six years, including coverage on Oprah.