{"id":1834,"date":"2018-05-29T21:48:54","date_gmt":"2018-05-30T02:48:54","guid":{"rendered":"https:\/\/yourcorporateshrink.com\/?p=1834"},"modified":"2019-04-30T14:39:40","modified_gmt":"2019-04-30T19:39:40","slug":"cooperative-partnerships-embrace-co-opetition","status":"publish","type":"post","link":"https:\/\/yourcorporateshrink.com\/cooperative-partnerships-embrace-co-opetition\/","title":{"rendered":"Cooperative Partnerships: Embrace Co-opetition!"},"content":{"rendered":"

A person who read\u00a0my book<\/a>\u00a0recently asked me about co-opetition and did competitors really do that in my experience? For those who are new to the term, co-opetition is creating cooperative partnerships with organizations (or people) who may be perceived as your competitors on something.<\/p>\n

In the modern marketplace, you\u2019ll see the principles of co-opetition applied most clearly in affiliate and joint venture partnerships. Affiliates are people who sell your products for a percentage of the sales. Joint ventures are relationships you can build with another organization where they specifically promote your product or service to their list of followers for a negotiated revenue share. The beauty of these types of agreements is that any organization can partner with another organization whether they\u2019re a business, charity, or government, to build their fan base even in realms where they look like they should be in competition. It also helps both organizations build their followers and fan base.<\/p>\n

In the workplace, co-opetition often looks like inviting your biggest resistor to be a key member on a project or to be a part of and give input towards your big idea. Or, instead of competing with a particular group, creating a goal bigger than both groups that both groups benefit from succeeding at. The joint results being better than staying in \u2018competition\u2019.<\/p>\n

Creating Win-Win Partnerships<\/strong><\/p>\n

I used to live in a view of scarcity as a consultant. I had a view that if people were engaging in someone else\u2019s Big Idea, that it left less people to engage in mine. The actions that resulted out of this view were that I did not reach out, and I rarely partnered with anyone for fear they might steal my idea or customers. As a result, some of my most precious ideas stayed in small spaces and never got where I thought they should be for years until I shifted this view.<\/p>\n

Then one day, I decided that the scarcity view was not working for me. I literally chose to hold a view of the world as an abundant place. Any decisions I made from that point forward were made assuming there is abundance for all. This does not mean my fear and the view of scarcity completely disappeared. I just made a very conscious decision that when that scarcity view came up, I would re-analyze the decision I thought I should make, and see how the choices I made would change by choosing to believe in an abundance of opportunity, money, partners, and\/or resources and creating WIN-WIN partnerships. The outcome of that one small shift was having the best professional and personal relationships of my life, the most enjoyment I have ever experienced in my work, and vastly improved health and quality of life.<\/p>\n

So \u2013 my response back to this person was \u2018absolutely yes\u2019. The key to creating relationships in co-opetition is to create a WIN-WIN proposition for both parties no matter what \u2018matrix\u2019 people throw back at you on why it can\u2019t be done. Most will participate in a WIN-WIN, a few won\u2019t\u2026.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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