{"id":402,"date":"2018-03-14T14:11:02","date_gmt":"2018-03-14T19:11:02","guid":{"rendered":"https:\/\/yourcorporateshrink.com\/?p=402"},"modified":"2022-12-28T18:41:32","modified_gmt":"2022-12-29T00:41:32","slug":"mission-statements-of-10-of-the-top-small-businesses-in-the-us","status":"publish","type":"post","link":"https:\/\/yourcorporateshrink.com\/mission-statements-of-10-of-the-top-small-businesses-in-the-us\/","title":{"rendered":"Mission Statements of Top Small Businesses"},"content":{"rendered":"

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Does anyone really care about mission statements anymore?<\/b><\/p>\n

No matter how you feel personally about the Supreme Court\u2019s decision on gay marriage, as someone who helps people verbalize their ideas and goals in a way that people understand it, support it and take action on it\u2026<\/p>\n

\u2026I had to give credit to the couple who filed the suit and their legal team for creating a passionate, clear and actionable request for the court (and the general public) to consider which ultimately ended in them getting the ruling that they wanted.<\/p>\n

As I watched the different debates fly back and forth, I couldn\u2019t help but \u2018score\u2019 the goals of both sides of the argument and a clear winner emerged on ability to communicate the message.<\/p>\n

Thankfully, most of us are not having to create messaging on something that carries so much political controversy and emotions. That said, this instance did show how one cause mastered a \u2018one minute message\u2019 or OM3TM<\/sup> as I call it to make something very big happen.<\/p>\n

How do Mission Statements differ from Mission Messages?<\/b><\/p>\n

NO ONE READS MISSION STATEMENTS \u2013 or at least very rarely.<\/i><\/b><\/p>\n

A well-crafted mission message will identify the value of your idea for the target audience, the action(s) you want them to take, and the outcome(s) you want to produce.<\/p>\n

When practiced and you \u2018nail it\u2019, you can easily do this in one minute or less. <\/b><\/p>\n

However, you don\u2019t have an entire minute when sharing your idea on your website as you can lose people in 7 seconds. In meetings, you may have a captive audience, but you don\u2019t control their minds.<\/p>\n

How good are you at getting your ideas across?<\/p>\n

How do you master this?<\/p>\n

It takes practice.<\/p>\n

Start by browsing through the online mission statements of 10 of the top small businesses in the United States who are trying to get their big idea across to you.<\/p>\n

I think some of them nailed it, while others could use some tweaking. While you read through them, ask yourself:<\/p>\n

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  1. Who are they talking to?<\/li>\n
  2. What exactly do they do?<\/li>\n
  3. How do they do it?<\/li>\n
  4. Why do they do it?<\/li>\n
  5. What do they believe?<\/li>\n
  6. Do I even care after reading this?<\/li>\n<\/ol>\n

    The clearer the value, actions, and desired outcomes of the organization are, the greater the impact of the idea on you.<\/p>\n

    After you are done reading the online mission statements below, be sure to write your own by downloading and using my free Idea Statement Worksheet from my best-selling book, Mission to Million$ – Taking Big Ideas and Making Them Reality.<\/p>\n

    The best and most impactful OM3<\/sup>sTM<\/sup> include:<\/p>\n