In this episode, Kristin Faulder, CEO and Founder at Heurisay, discusses how to recruit the best employees for your business. Blaming the economy isn’t going to change your ability to do this. Companies who retain well have a waiting list right now to hire. So it is possible to get to that point. Being strategic and purposeful about hiring is key to finding the right people and retaining them long term.

During this episode, you will discover that….

  • It’s important to determine your business’s personality – stuffy, trendy, modern, playful, serious, etc.
  • First appearances matter, especially if you’re going to a job interview.
  • You must google your company and see what the first five images and pages are that show up because something negative or misrepresenting your business might show up.
  • In today’s world, you can’t hide who you are really are. People will find out very easily if you lie or twist the truth about your past and present.

Kristin serves as a strategic partner to her clients as they seek to build brand awareness, re-frame a company vision, story and message, increase audience engagement, improve employee engagement/retention and align sales/marketing departments and efforts.

Her clients include small-to-medium-sized organizations across industries in various stages of the establishment – from start-up to five decades in business.

Clients have described Kristin as their secret weapon; an inspiration, driver for change; irreplaceable.  

With an intriguing and diverse compilation of experience, Kristin brings a unique perspective to her work. But it’s more than the results she cultivates and delivers that elicits these kinds of reactions from her clients.   

She is intentional. Kristin identifies and focuses in on her clients’ business goals, uncovers communications obstacles and designs and executes strategies that align to those goals.

She is passionate. She believes deeply in – and has seen the impact of – thoughtful, strategic and purposeful communications and elicits that same enthusiasm across organizations with whom she works.

She is curious. Kristin seeks to know her clients, their businesses, the industries in which they reside and has a deep desire to understand evolving trends and best practices that will deliver a deeper impact.